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Ziegfeld Lingerie

Forget frills and flounces, at What Katie Did we look at the dramatic shapes and styles of the Art Deco movement to inspire our lingerie collections. Fashion in the 1920s and 1930s also looked to Art Deco with bold geometric shapes, often involving stars and zig zags.

One of the most iconic Deco looks actually comes from the 1941 movie 'Ziegfeld Girls' where Hedy Lamarr wore an amazing star headdress (by costumier Adrian). This combined with a private viewing of Wallis Simpson's star embellished 1930s lingerie put stars and zig zags firmly on our to do list.

Our resulting Ziegfeld lingerie set might be inspired by the early part of the 20th century but is actually more suited to a appearing in a 1950s Irving Klaw shoot! How will you style yours?

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Showing 3 of 3 products in Ziegfeld Lingerie
Ziegfeld Bra
£59.50
The sheer red is overlaid with a very fine black net which is difficult to show in pictures - we've done our best - it looks showstopping in real life!
Ziegfeld Knickers
£39.50
This time around we've been inspired by stars and zig-zags, both of which were extremely popular in the 1920s and 1930s with designers including Coco Chanel and Jeanne Lanvin incorporating them into their designs.
Ziegfeld Waspie
£54.50
This little cincher is inspired by the waspies worn under Christian Dior's New Look gowns to create a cinched in waist.